Air transport marketing principles and practices are being examined and re-assessed as the industry strives to become more commercially effective in an increasingly competitive and uncertain business environment.

This short course aims to address key demand and supply issues in air transport, assess forecasting methodologies and discuss future strategies. 

This course is designed to provide a firm grounding in the fundamental principles of airline and airport economics and commercial planning, as well as addressing regulatory and policy issues.

This course provides an understanding of a number of key issues in air transport management, marketing and business planning. We will consider both the airline and airport sectors of the industry. 

This course aims to create a forum for airports and airlines that will discuss how to effectively conduct and assess market research. The air transport industry is constantly striving to become more commercially effective in an competitive and uncertain business environment. Market research is of particular importance to this, providing vital information to enable demand-led decisions.

Air transport marketing principles and practices are being examined and re-assessed as the industry strives to become more commercially effective in an increasingly competitive and uncertain business environment.