Air transport marketing principles and practices are being examined and re-assessed as the industry strives to become more commercially effective in an increasingly competitive and uncertain business environment.

This Airport Finance and Strategy course provides an insight into the key economic and financial issues crucial to airport managers and planners around the world.

This course is designed to provide a firm grounding in the fundamental principles of airline and airport economics and commercial planning, as well as addressing regulatory and policy issues.

This course aims to create a forum for airports and airlines that will discuss how to effectively conduct and assess market research. The air transport industry is constantly striving to become more commercially effective in an competitive and uncertain business environment. Market research is of particular importance to this, providing vital information to enable demand-led decisions.

Air transport marketing principles and practices are being examined and re-assessed as the industry strives to become more commercially effective in an increasingly competitive and uncertain business environment.