Digital Marketing Strategy - Summer SchoolInfo Course InformationThe course is focused on innovative changes in communication and engagement with customers in a digital environment and how it affects the development of the digital marketing presence, plan and strategy. The course investigates the strategic approach of digital marketing within the business environment. It builds on the understanding of digital marketing context, differences in consumers behaviours and examines how digital marketing analysis, strategies and plans can be developed and implemented in a digital business. Course CodeDMS-Summer School
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